Director HCP Marketing Lead - HIV Prevention

Description de l'emploi

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As a Director, HCP Marketing Lead you will be an integral part of a fast paced highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it.

Responsibilities:

• Drives HCP strategy and leads HCP execution in the US; aligned with short- and long-term HCP portfolio strategy and team
• Lead adaptation of Global assets or de-novo workstreams to meet US HCP customer needs; examples include:
• Leading development of new campaign and core messaging to be utilized in HCP promotion
• Make recommendations for PS POA and co-lead development of PrEP HCP Personal Promotions call flow, objection handling, and materials for PS Team collaborating closely with sales/sales leadership to ensure seamless execution
• Demonstrated ability to partner with PRC for optimal promotional approach, experience with OPDP review & process is preferable

• Executes tactics according to strategy and demonstrates command of traditional and non-traditional marketing channels

• Responsible for contributions towards campaign and tactic Launch Readiness Reviews, timing, coordination, and execution for HCP strategy

• Contributes to greater PrEP portfolio strategic decisions

• Leads insight generation and builds a holistic and dynamic view of the market using various sources—recommends trade-off decisions

• Adept at developing, executing, and communicating plans based on insights and analysis using multiple data sources

• Selects appropriate marketing and sales KPIs and drives action toward optimal performance

• Sets priorities in circumstances of continued complex and conflicting requirements, provides logical recommendations

• Keeps current and anticipates changes in the healthcare landscape, in therapeutic area, and with marketing trends and makes recommendations to adapt plans based on insights

• Manage AOR to ensure on-time and on-budget delivery of strategy and tactics; support management of agency relationship and budgets

• Partnering closely with Sales, Regulatory, Legal, Medical, CL&D, II&D, Global, Nurse Educator, and Managed Markets Team, and broader Marketing Teams to ensure a coordinated and appropriate approach to maximize effectiveness

• Evaluate and evolve current approaches and systems (as needed)

• Design and deliver presentations to a range of internal stakeholders and external audiences

• Experience with data driven sales and marketing systems is preferable

• Ensure compliance with all relevant laws, regulations, and policies

Basic Qualifications:

12+ Years with BS/BA
OR
10+ Years with MS/MA or MBA

Preferred Qualifications:

• 10+ years of experience.

• A Bachelor’s degree in marketing or related fields is preferred

• An advanced science degree or an advanced business degree such as an MBA is desirable

• Advanced experience with product lifecycle management is preferred

• Sales experience is desired and a minimum of 3 years in product marketing or advertising

• Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required

• Proven ability to work well as part of a team and in leading teams

• Strong desire and ability to work in a fast-paced and dynamic environment

• Comfortable discussing topics relevant to the HIV prevention space, including sexual health, mental health, and substance use.

• Ability to Travel: up to 25%
  

People Leader Accountabilities

• Create Inclusion by demonstrating the business value of diverse and inclusive teams and embedding equity and respect into day to day people management practices.

• Develop Talent by understanding team members skills experience aspirations and potential and providing coaching feedback and development opportunities.

• Empower Teams by connecting team goals to organizational purpose removing barriers to execution and enabling cross functional collaboration.