Senior Product Manager, (HCP) Healthcare Practitioner Marketing, Oncology

职位描述

The Senior Product Manager, Oncology Marketing will be responsible for leading and executing promotional initiatives.

• Develops and leads key elements of the promotional brand strategy for the metastatic triple-negative breast cancer (mTNBC) and HR+/HER2-

• Drives execution of core HCP tactics through the management and partnership with external agencies, internal cross-functional partners, and field sales. Regularly measures the success of initiatives

• Implements product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy

• Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secures final production

• Works cross-functionally with Sales, Sales Leadership Legal, Regulatory, Medical and other key internal stakeholders

• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning

• Provides tactical and strategic input on key launch planning workstreams such as: HCP segmentation, congress planning and sales training

• Ensures that all marketing activities are in compliance with regulatory and legal requirements

• Manages the professional marketing budget and project timelines

• Experience in strategic brand development and in leading brand planning for launch products

• Experience with core promotion of marketing strategy, sales and regulatory policies and practices

• Ability to conceive, develop and implement multi-dimensional marketing and business plans

• Proven ability in the execution of multiple initiatives within the marketing mix which require tactful cross-functional execution

• Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences

• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials

• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials

• Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking

Knowledge:

• Must have the ability to conduct analysis and use complex analytical tools.

• Must have a demonstrated excellence in project management and effectively managing multiple projects/priorities.

• Must possess strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences.

• Must have a demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.

• Strategic thinker with ability to formulate, develop and execute development strategy.

• In-depth ability to conceive, develop and implement multi-dimensional marketing and business plans.

• Strong presence with ability to command respect through exercise of sound business judgment and clear decision-making is required.

• Experience coordinating cross-functional teams or work groups as well as direct reports.

• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials is required.

• Demonstrated ability to manage budgets is required.

Basic Qualifications:

High School Degree and 12+ Years’ Experience

OR

Associates Degree and 10+ Years’ Experience

OR

Bachelor's Degree and 8+ Years’ Experience

OR

Masters' Degree and 5+ Years’ Experience

Preferred Qualifications:

• 3 +years of marketing experience.

• 1 + year pharmaceutical/biotech marketing

• Track record of successful pharmaceutical/biotech marketing

• Previous pharmaceutical/biotech sales are a strong plus

• MBA or other advanced business degree

• Recent Therapeutic Area knowledge (Oncology or Rare disease).

• Hospital/Institutional marketing experience are a plus