
Director, Allied Healthcare Professional and Community Marketing
United States - California - Foster CityMarketingRegularDescription de l'emploi
Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As a Director Allied Healthcare Professional (AHCP) and Community Marketing, you will report to the Senior Director of Community and AHCP Marketing and will play a key role in developing the strategy and execution of marketing activities for the Community Liaison (CL) team, across the HIV portfolio. You will partner closely with the US Treatment and Prevention marketing teams to ensure alignment and coordination of AHCP marketing and CL strategies and tactics. Primary responsibilities include:
This position is an Office Based role in our HQ in Foster City, CA three days per week (Tues-Thurs)
- Lead the CL tactical plan, aligning and coordinating across the treatment and prevention marketing teams.
- Oversee development of CL deployed resources and programs, including the above brand and brand-level assets, for CL team utilization, while ensuring alignment and coordination across brand and franchise teams.
- Partner with Direct to Patient (DTP) and Direct To Consumer (DTC) brand marketing leads in developing and deploying CL channel deployed patient/consumer tactics;
- Develop digital capabilities to support community engagement and CL omnichannel strategy and execution, partnering with relevant internal and external partners.
- Maintain CL account systems and map AHCP influencers to develop engagement plan to support activating the AHCP customers.
- Collaborate with CL Leadership and Sales Analytics and Operations Teams to support account and customer targeting in alignment with business priorities.
- Partner with Commercial Learning and Development (CL&D) and CL Leadership to plan and execute National Meetings and build CL competencies to meet business needs.
- Lead community market research and Advisory Board plan and implementation.
- Lead marketing agency partners to deliver effective content and tools for CL pull-through.
- · Build and maintain a strong foundation of HIV market knowledge, product understanding and CL customer needs and associated implications and opportunities.
Basic Qualifications:
Bachelor's Degree and Ten Years OR
Experience or Masters' Degree and Eight Years’ Experience OR
PhD and Six Years’ Experience
Preferred Qualifications:
·10+ years of experience.
·A Bachelor’s degree in marketing or related fields is required, and an advanced degree such as an MBA is desirable.
·Extensive knowledge and experience in pharmaceutical marketing with experience in HIV is preferred.
·Knowledge of the AHCP customer with experience in the HIV community preferred.
·Prior people management experience preferred.
·Must possess excellent strategic thinking skills to formulate, develop, and execute strategy.
·Organizational skill, including the ability to follow assignments through to completion (bias towards execution)
·Demonstrated ability to conceive, develop, and implement multi-dimensional marketing and business plans.
·Superior project management skills and effective management of multiple projects/priorities.
·Proven track record as an effective leader, coach, and internal consultant with a demonstrated ability to understand business requirements and turn that analysis into strategic solutions.
·Advanced management skills, including training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management, and plan execution.
·Experience managing cross-functional teams or work groups as well as direct reports.
·Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels, strong partnering skills, bias for action and tangible results.
·Established interpersonal skills with the ability to lead, interact with, focus, resolve conflict, and drive consensus among individuals from a variety of cultures and disciplines.
·Poses a strong executive presence with the ability to command respect through sound business judgment and clear decision-making.
·Ability to translate market research findings into actionable insights and tactical plans.
·Must be able to successfully perform complex budget management with an understanding of revenue forecasting.
·Successfully develop external relationships leading to brand advocacy.
People Leader Accountabilities
•Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
•Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
•Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.