Associate Director, Healthcare Provider Promotions

职位描述

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV

treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.

We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to

confronting the largest public health challenges of our day and improving the lives of patients for generations to come.

As an Associate Director, Healthcare Provider Promotions, at Gilead you will champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir. In this role, you’ll report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.

As the Associate Director, Healthcare Provider Promotions you’ll:
• Shape healthcare provider perceptions of a novel oral therapy in HIV through the development of clear, concise, and medically sound communications
• Develop a bold messages and tactical executions for the launch of a novel oral therapy in HIV Treatment
• Effectively collaborate with internal partners to drive launch alignment and operational excellence

If you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in HCP marketing, Gilead wants to meet you!

Role Overview & Responsibilities:

• Oversee the development and implementation of strategic and tactical promotional plans for HCPs

• Support the development of the Plan of Action (POA) for field sales teams and coordinate with Commercial Learning and Development (CL&D) to guide implementation.

• Play a key role in competitive readiness planning to understand the evolving HIV treatment market & prepare for future market entrants

• Support launch readiness strategy and tactical planning for launch with a focus on balancing Gilead’s HIV treatment portfolio

• Distill market research findings into insights that support the strategy, messaging, and execution. Coordinate with the market insights team to set the future direction for insight generation

• Develop and deliver presentations to a range of internal stakeholders including leadership team, field team, and cross functional colleagues.

• Cultivate customer relationships with thought leaders, key customers, and professional organizations

• Represent Marketing on the promotional review committee to guide the review and approval of marketing tactics, manage timelines, and ensure compliance with all relevant laws, regulations and policies.

• Manage HCP marketing budget closely and ensure expenditure is aligned with the brand strategy and tactical plans. Actively monitor impact and provide recommendations for marketing mix allocation. Work with commercial operations to establish appropriate procedures, systems, metrics, and infrastructures

• Effectively manage agency relationships and performance while leveraging each agency's area of expertise for the business and facilitating their collaboration when needed to meet business needs

• Closely manages HCP promotions budget and prioritizes execution effectively

Competencies and Expertise Required:

• Experienced HCP marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders

• Strategic and analytical thinker with innovative mindset that can make accountable decisions, prioritize tradeoffs, and effectively communicate recommendations among a set of key strategic choices

• Deep expertise in developing pharmaceutical brand strategy and implementing a plan of action, as well as demonstrated ability to develop HCP targeting strategy and drive activation.

• Proven ability to lead without authority to drive change.

• Interpersonal skills with ability to cross-functionally lead, collaborate with focus, resolve conflict and drive consensus among individuals from a variety of perspectives, cultures, and disciplines to enable action and tangible results

• Demonstrated track record of successful pharma/biotech marketing

• Strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making

• Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels.

• Superior project management skills and effective at directing and overseeing multiple projects/priorities

• Experience with complex budget management

• Experience successfully developing external relationships leading to brand advocacy

• Strong product launch experience and experience in competitive markets required.

Qualifications and Preferred Experience

Required:

• Bachelor’s degree with at least 8 years of marketing experience, or

• Master’s degree or PhD with at least 6 years of marketing experience

• Experience in product launch and portfolio management

• Knowledge of pharmaceutical regulatory requirements impacting marketing messaging and materials

• Prior experience with field sales and/or agency experience a plus

• Position can be filled as a Senior Product Manager or Associate Director based on level of experience