Senior Director, Omnichannel HCP Marketing HIV

Description de l'emploi

Gilead's mission is to discover, develop and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. We are recruiting for a Senior Director, Omnichannel HCP Marketing HIV, who reports to the Marketing Executive Director for the US HIV treatment business.

This role will lead the strategy and performance of the treatment HCP omnichannel marketing. You will set the vision and direction of our digital transformation to enable continued market leadership. The successful candidate will partner seamlessly with cross-functional partners to evaluate and shape the implementation of innovative digital capabilities that align with brand strategy. You will lead a team of diverse HCP marketers and oversee the execution of digital innovation and non-personal promotions. Your success in the role will include proactively identifying and developing solutions to bring continued innovation to the HIV treatment business.

Essential Duties and Job Functions:

• Lead a comprehensive omnichannel promotional strategy to support brand market growth
• Partner with global and internal stakeholders to shape the execution of innovative omnichannel and content creation capabilities that will propel brand promotional digital execution
• Provide subject matter expertise to guide and shape the short and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution
• Collaborate with brand teams, cross-functional teams, and creative agencies to align digital media campaigns with business goals and objectives and oversee the development of audience targeting, media buying, and optimization strategies.
• Partner with analytics and agency partners to continually evaluate omnichannel performance insights and optimize tactical execution
• Lead the strategy of omnichannel Plan of Action (POA) in partnership with HCP strategy and promotional team
• Partner cross-functionally with Legal, Medical, Clinical, Regulatory, and Public Affairs, lead cross-functional projects as needed to support product growth
• Lead a team of marketers to oversee the development and implementation of promotional strategies and tactics HCPs
• Oversee all HCP agency relationships and performance
• Manage the omnichannel HCP budget and support budget forecasts
• Monitor and understand the rapidly changing HIV treatment market. Provide recommendations for resource allocation (i.e., marketing mix) to adjust accordingly
• Serve as a subject matter expert and provide insights and guidance on innovative approaches across the treatment business (patient marketing)
• Ensure compliance with all relevant laws, regulations, and policies

Competencies:

• Recognized expertise in implementing a brand and communication plan of action through omnichannel marketing and delivering high-performance results for flagship/high-revenue brand
• Strategic leader with the ability to set a vision and provide direction across diverse internal and external stakeholders
• Strategic capabilities with the ability to conceive, develop and implement multi-dimensional marketing and business plans and prioritize tradeoffs
• In-depth experience with interpreting and guiding tactical insights, measurements, and ROI evaluations to optimize executions
• Excellent coaching and people management skills aligned to our people leader accountabilities, including training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management, and plan execution.
• Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence at all levels, strong partnering skills, bias for action, and tangible results.
• Track record of successful budget management with an understanding of revenue forecasting and expense budget planning and tracking

Basic Qualifications:

Bachelor's Degree and Fourteen Years' Experience

OR

Masters' Degree and Twelve Years' Experience

OR

PhD and Twelve Years' Experience

Preferred Qualifications:

• 10+ years of marketing experience, primarily within pharma/biotech. US marketing experience preferred
• Prior people management experience required.
• Omnichannel marketing expertise including familiarity with capabilities for personalized marketing in prior roles required
• Extensive understanding of pharmaceutical regulatory requirements and impact on development of marketing materials experience or exposure to Gilead franchises is preferred.
• Firm command of financial management with an understanding of revenue forecasting and expense budget planning and tracking.

• Prior advertising, digital or communications agency experience a plus.

People Leader Accountabilities

•Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.

•Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.

•Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.