Associate Director, Marketing

仕事内容

We are seeking a highly motivated individual to join us as the Associate Director of Marketing focused on the LBCL indication. The Associate Director will play an important role in developing HCP promotion, help to cultivate an integrated LBCL strategy and implement a cross-functional tactical plan to support and grow Yescarta’s LBCL indication. This person will report to the head of LBCL within Kite’s US Commercial Department.

Key Responsibilities of the Associate Director of Marketing – Yescarta include:

• Develop and optimize brand strategies and marketing tactics using market research and analytics, ensuring accurate measurement of promotional tactics.

• Oversee the development and execution of annual brand plans, including long-term strategic imperatives and short-term tactical priorities. Champion cross-functional alignment and ensure seamless execution across key stakeholders.

• Develop and deliver differentiated brand and marketing concepts and materials, aligning with the brand’s purpose, target customer needs, and industry trends.

• Collaborate with the Promotional Review Committee (PRC) to create compliant and effective promotional tactics and ensure their effective implementation.

• Formulate, develop, and implement strategic plans while escalating market challenges and barriers to leadership, proposing appropriate solutions.

• Exhibit a "roll up your sleeves" attitude, demonstrating the ability to follow through on projects within tight timelines.

• Adapt and thrive in an ambiguous, transformational environment.

• Demonstrate leadership excellence in project management, effectively managing multiple projects and priorities, including agency collaboration and budget management.

• Travel domestically up to 50%.

Basic Qualifications:

• Advanced degree (PharmD, PhD, or equivalent) with 5+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing OR

• Master’s Degree and 8+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing OR

• Bachelor’s degree with 10+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing OR

• Associate Degree and 12+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing OR

• High School Diploma/GED and 14+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing

Preferred Qualifications:

• MBA or other advanced business degree

• 8+ years of pharmaceutical or biotechnology experience

• Experience in marketing research and / or pharmaceutical sales

• Prior hematology / oncology or cell therapy experience, with In-depth knowledge and experience in franchise-specific market is preferred

• Ability to leverage data to conduct analyses and use complex analytical tools to drive decisions

• Demonstrated excellence in project management and effectively managing multiple projects / priorities

• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials

• Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices