Senior Local Marketing Manager

Job Description

Job Description

Specific Responsibilities and Skills of this Position

• Product planning and develop the framework of product strategy thus to drive market share growth and achievement of sales targets
• Strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
• Deliver an excellent end-user experience by improving the quality level of the integrated online presence

Essential Duties and Job Functions

• Set up marketing plan and strategy based on the analysis and research of market data Lead and drive the market planning process
• Work with brand team to drive cross functional alignment for product strategy
• Conduct market research to understand market, competitors, brand positioning and generate business insight
• Engage and interact with national KOLs
• Attend regular sales meeting when necessary
• Keep cross-functional communication and collaboration with Sales, Medical and other departments
• Liaise with global product strategy team to ensure the strategy alignment and practice exchange

Knowledge, Skills and Experience

• Bachelor’s degree or above, majored in medicine or healthcare related specialty is a plus
• Consulting background is desired and experience in healthcare industry is a plus
• Strong analytical and strategic thinking abilities
• High learning agility and business acumen
• Excellent communication and interpersonal skills
• High level of integrity
• Project management experience is a plus

Job Title (Translated)

肝炎事业部 区域市场高级经理

Job Description (Translated)

在吉利德，我们致力于为所有人创造一个更健康的世界。过往逾35年间，我们在HIV、病毒性肝炎、COVID-19、肿瘤等危及生命的疾病领域持续推动药物革新，改善患者生活，并在全球范围内提升药物可及。未来，我们将继续应对全球最具挑战的健康问题，为实现这一使命，需要我们同心协力、坚定信念和不懈努力。 每个你，都将在我们探索和推动改变生命的科学创新进程中扮演至关重要的角色，“吉客”是我们得以实现伟大愿景的重要伙伴，我们期待充满热忱、志存高远的你，在这里创造真正的影响力。 我们深信卓越的管理者才能赋能卓越的团队，每一位吉利德领袖都致力于为“吉客”创造积极的工作体验。无论你现在、抑或有志向成为团队管理者，都是塑造“吉客文化”的关键“引擎”，让我们共同创造一个让每位“吉客”都能感受到包容、持续成长和充分赋能的职场环境，实现未来无限可能。 加入吉利德科学，携手，突破不可能！ 知识 具备卓越的人际关系建设技能和沟通能力 具备一定基础的市场知识和技能，可以用相关市场工具分析辖区业务 有项目运营经验，有院长合作基础的优先 了解跨部门职责以及工作内容 积极激情，勇于创新，敢于接受挑战 教育和工作经验要求 学士学位以上，有区域市场经验 工作职责 协同销售团队，结合中央，在区域制定策略/项目/行动计划，搭建区域平台，并根据市场变化及时调整，达成并超越区域指标 卓越运营中央/区域项目和活动，并有可衡量标准Tracking 承担区域培训，并根据区域场景化更新话术和材料 区域KOL开拓及维护，提升观念与产品粘度 和中央保持紧密联系，作为执行者和反馈者，优化区域运营。