Director, Regional Marketing - Northeast

仕事内容

The Director, Regional Marketingis expected to possess a high level of clinical and customer knowledge, and is responsible for engaging and influencing health care professionals to help build educational platforms, generate insights and inform the execution of current and future brand and disease-state strategies. The Regional Marketing role, is a field-based marketing role that works closely with Healthcare Professionals (HCPs) and Opinion Leaders (OLs) and requires extensive travel (>60%) within region. This role reports to the Senior Director of US OL and Congress Strategy.

In partnership with commercial leadership, commercial colleagues, and cross-functional partners, this role is responsible for execution of Kite’s overarching commercial US interaction strategy with opinion leaders in the heme, hem/onc, and CAR T treatment areas to advance adoptions for the use of Kite therapies in hematologic malignancy.

The Regional Marketing job responsibilities are focused on the following key areas. All interactions are on-label and consistent with commercial compliance, legal and regulatory guidelines.

This role will support the Northeast region and will be field-based.

Responsibilities:

OL Development and Engagement

• Identify, profile, cultivate and maintain long-term partnerships with National OLs/Regional OLs/Emerging leaders within the Hematology community

• Developing regional OL strategies and effectively communicating those plans with cross-functional partners to ensure enterprise-wide transparency, collaboration, and alignment with a ONE Kite approach

• Interact with OLs to solicit insights and develop advocacy aligned to commercial and marketing strategy and messaging, measured through sentiment analysis

• Engage in on-label conversations on topics such as disease diagnosis & treatment, referral dynamics, product positioning, and opportunities for Kite to win

• Plan and execute OL interactions and executive encounters at local, regional and national conferences, field visits, and other venues as directed

• Serve as a single point-of-contact to resolve commercial OL issues

• Work closely and collaboratively with cross-functional partners (e.g. sales, marketing), to maintain OL coordination, but also to manage role clarity among the expertise areas for an enhanced OL and Kite experience

Market Insights & Collaboration

• Utilize insights from opinion leaders (OLs) and competitive intelligence to shape and enhance brand strategies and tactical activities

• Identify market gaps, anticipate competitor actions, and drive informed strategic planning to ensure market positioning and sustained growth

• Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards

• Identify, align and recruit appropriate HCP/OL consultants to meet the needs of marketing and achieve aligned-upon KPIs for each project

Basic Qualifications:

Bachelor's Degree and Twelve Years’ Experience

OR

Masters' Degree and Ten Years’ Experience

OR

PhD and Eight Years’ Experience

Preferred Qualifications:

• 12+ years of pharmaceutical / biotech industry experience, including prior sales experience in hematology / oncology

• 2+ years of pharmaceutical / biotech industry people leadership experience

• Thorough understanding of the hematology / oncology clinical landscape, ideally with prior experience in cell therapy or stem cell transplant

• Excellent interpersonal skills and a demonstrated ability to cultivate relationships with oncology and cell therapy opinion leaders

• Willingness and aptitude to stay on the cutting edge of data readouts and communicate implications to Kite

• Strong ability to work cross-functionally in a dynamic, fast paced environment

• Excellent verbal / written communication skills

• Prior leadership experience preferred

People Leader Accountabilities:

• Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.

• Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.

• Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.