Senior Product Manager, Direct to Consumer/Patient Marketing - HCV Marketing

Описание вакансии

Gilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis, and cancer. Gilead operates in more than 35 countries worldwide, with headquarters in Foster City, California.

The Senior Product Manager, HCV Marketing, is responsible for developing and implementing key patient marketing strategies, messaging, and tactics for the US HCV direct-to-Consumer/Direct-to-Patient efforts.

This is an in-person role, based out of our Foster City, CA office. We are in office on a hybrid basis.

Primary Responsibilities:

• Develops and implements key patient marketing strategies, messaging, and tactics for the US HCV Direct-to-Consumer/Direct-to-Patient (DTC/P) efforts
• Works collaboratively within DTC/P team as well as with cross functional partners to identify synergies, solve key business problems and apply optimizations to the overall efforts
• Facilitates and manages multi-channel media strategy, planning and execution
• Develops and delivers informative patient-friendly education and other direct-to-patient initiatives based on customer needs.
• Lead or serve as a key project team member on cross-functional projects, often with high visibility to senior management within the organization
• Effectively manages multiple agency partners to produce deliverables within timelines and budget.
• Gains approval for marketing materials through internal review process and adheres to established SOP and ensuring marketing activities are in compliance with regulatory and legal requirements.
• Respecting Gilead core values of Integrity, Excellence, Teamwork, Inclusion and Accountability.

Knowledge

• High performing strategic marketer with the ability to lead, interact with focus, and collaborate across diverse internal and external stakeholders
• Demonstrates command of traditional and non-traditional marketing channels including TV, print, digital, SEO/SEM, & social media.
• Demonstrates a high degree of digital knowledge and expertise
• Ability to translate market research/data into key insights/communication strategies
• Recognized expertise in implementing pharmaceutical brand and communication planning, patient targeting and activation, with an understanding of measurement/ROI
• Must have an entrepreneurial mentality and be confident working within a fast-paced and challenging environment
• Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required
• Must have ability to command respect through exercise of sound business judgment and clear decision-making
• Proven project management skills, planning, prioritization, objective setting, and plan execution
• Strong understanding of financial management and expense budget planning and tracking
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required
  
  

Basic Qualifications:

• Bachelor's Degree and Eight Years’ Experience OR
• Masters' Degree and Six Years’ Experience OR
• PhD and Six Years’ Experience
  
  

Preferred Qualifications:

• 8+ years of relevant experience.
• A minimum of 4-6 years in product marketing or advertising focused on consumers or patients
• Bachelor’s degree in marketing or related fields required.
• Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices
• Previous experience in marketing, market research and/or communications agency experience desired.
• Must be fluent in conversational and written English.
• Therapeutic Area knowledge preferred
• Willingness to travel up to 30%, attending conferences, market research, meetings with key stakeholders