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Director, Public Affairs, Digital Platforms & AI Enablement

United States - California - Foster CityPublic Affairs/CommunicationsRegular
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Arbeitsbeschreibung

Director, Digital Platforms & AI Enablement

At Gilead, we are driven by our mission to discover, develop, and deliver therapies that change lives. Public Affairs plays a critical role in shaping and elevating Gilead’s global narrative through clear, credible, and modern communications. The Director, Digital Platforms & AI Enablement will lead the strategy, governance, and evolution of the digital platforms and technologies that power Public Affairs’ external and internal digital channels. This role is responsible for ensuring Gilead’s Public Affairs digital ecosystem is modern, scalable, secure, and increasingly AI‑enabled—supporting effective storytelling, efficient publishing, and insight‑driven decision‑making. Reporting to the Executive Director, Public Affairs Omnichannel Strategy & Digital Transformation, this role partners closely with Communications, IT, Data & Analytics, Legal, and external vendors.

This is a hybrid role based at Gilead HQ in Foster City, California.

Key Responsibilities:

  • Own and continuously evolve the Public Affairs digital platform roadmap—spanning CMS, DAM, social publishing, analytics, workflow, search, and internal digital signage—grounded in business outcomes and measurable KPIs.

  • Establish and chair governance for platform usage, data standards, integrations, and compliance (privacy, accessibility, cybersecurity).

  • Lead responsible AI adoption across content lifecycle (briefing, authoring, tagging, QA, localization, distribution, and reporting), including policy, guardrails, and change management.

  • Partner with IT, Cybersecurity, Privacy, and Enterprise Architecture to ensure platforms are secure, compliant, observable, and cost‑efficient (SLA/SLO/SLI management).

  • Oversee platform performance, integrations, upgrades, migrations, and vendor relationships; run RFPs, negotiate SOWs, and manage TCO/budgets.

  • Define enterprise metadata, taxonomy, and tagging standards (including schema.org/OGP), and ensure consistent implementation across channels.

  • Enable accurate measurement and reporting through event schema design, consented data flows, and integration across CDP/BI tools.

  • Act as a strategic advisor on digital technology trends (headless, composable, AI), conducting quarterly architecture reviews and proofs of concept.

Required Knowledge, Experience, and Skills:

  • Bachelor’s degree + 8+ years in digital platforms, marketing technology, or digital transformation; 3+ years leading cross‑functional platform teams or programs.

  • Hands‑on leadership across at least two enterprise CMS/DAM stacks and two analytics/BI stacks; proven record launching or migrating enterprise sites or social programs.

  • Experience implementing AI or automation in regulated environments with documented guardrails and measurable impact.

  • Exceptional stakeholder management, vendor management, and strategic thinking; able to translate business goals into technical roadmaps and backlog.


Preferred Knowledge, Experience, and Skills:

  • Advanced degree + pharmaceutical/biotech or other regulated industry experience.

  • Global operations exposure (multi‑region hosting, localization, accessibility, privacy).

  • Enterprise/headless content & asset ops across AEM, Sitecore; and AEM Assets, Bynder, Aprimo, Brandfolder.

  • Orchestrate social publishing/listening/care (Sprinklr, Sprout, Hootsuite; Brandwatch, Talkwalker) and end‑to‑end data stack—analytics, tagging, CDP, BI, experimentation (GA4/Adobe; GTM/Tealium/Segment/AudienceStream; BigQuery/Looker/Power BI/Tableau.

  • Familiarity with MLR workflows and Veeva PromoMats.

  • Relevant certifications (e.g., Adobe AEM/Analytics, GA4, Optimizely, Salesforce Marketing Cloud, Microsoft Azure Fundamentals/AI‑900, OneTrust, CIPP/CIPM, AWS/GCP fundamentals).