Senior Manager of Marketing

职位描述

We are seeking a highly motivated individual to join us as the Senior Manager of Marketing – Yescarta focused on the LBCL indication. The Senior Manager of Marketing will play an important role in translating the LBCL brand strategy into prioritized, measurable HCP tactics, partnering crossfunctionally to deliver highquality execution that supports and grows Yescarta’s LBCL indication. This person will report to the Senior Director, LBCL within Kite’s US Commercial Department.

To foster meaningful connections with stakeholders, we would prefer that this opportunity be located at Kite’s Santa Monica, California headquarters (3 days per week onsite required).

Key Responsibilities of the Senior Manager of Marketing – Yescarta include:

• Translate the approved brand strategy into quarterly execution roadmaps with clear objectives, owners, timelines, and budgets; use insights to prioritize the highestimpact HCP tactics.

• Oversee the development and execution of tactical priorities; champion crossfunctional alignment and ensure ontime, onbudget delivery across key stakeholders.

• Guide the development and delivery of differentiated brand materials, ensuring content reflects the brand’s purpose and customer needs while staying grounded in evidence and label.

• Collaborate with the Promotional Review Committee (PRC) to prepare complete submissions, manage feedback to decision, and ensure compliant implementation across channels.

• Support patient marketing by maintaining and updating patientfacing website content and refreshes to existing assets, with an emphasis on clarity, accuracy, and access.

• Maintain and update existing HCP marketing materials to keep them current and effective; coordinate production and distribution with external agencies as needed.

• Monitor and analyze marketing performance; define practical KPIs, deliver regular readouts, and implement datadriven optimizations.

• Ensure compliance with all relevant regulations and guidelines across promotional activities, including patientfacing updates within the defined scope.

• Exhibit a "roll up your sleeves" attitude, demonstrating the ability to follow through on projects within tight timelines.

• Adapt and thrive in an ambiguous, transformational environment.

• Demonstrate leadership excellence in project management, effectively managing multiple projects and priorities, including agency collaboration and budget management.

• Travel domestically up to 20%.

Basic Qualifications:
Doctorate and 2+ years of experience
OR
Master’s degree and 6+ years of experience
OR
Bachelor’s degree and 8+ years of experience
OR
Associate degree and 10+ years of experience
OR
High School Diploma / GED degree and 12+ years of experience

Preferred Qualifications:

• MBA or other advanced business degree

• 6+ years of pharmaceutical or biotechnology experience

• Experience in marketing research and / or pharmaceutical sales

• Prior hematology / oncology or cell therapy experience

• Ability to leverage data to conduct analyses and use complex analytical tools to drive decisions

• Demonstrated excellence in project management and effectively managing multiple projects / priorities

• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials

• Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices

• Demonstrated ability to manage budgets

Does this sound like you? If so, please apply today!