Associate Director, CRM and MDM Capabilities Lead

职位描述

We are seeking an Associate Director, CRM and MDM Capabilities Lead to join the Global Analytics and Commercial Operations (GACO) organization. This position reports into the Director, CRM and Data Strategy and will be a change agent and enable CRM and MDM execution. You will also be responsible for developing associated data governance across Kite commercial to strengthen business value and outcomes.

This opportunity is based at Kite’s HQ in Santa Monica, CA but a remote arrangement may be considered, and include travel to HQ (2-3X per quarter).

Key Responsibilities:

Commercial CRM Ecosystem

• Lead the implementation of Kite’s US Commercial CRM ecosystem roadmap

• Develop and foster partnerships with cross functional and cross company team members to successfully pull through CRM projects

• Gather field and home office team’s input to define and refine the business value of CRM capabilities

• Partner closely with Sales Operations and Marketing teams to define requirements and roll out solutions to field teams

• Provide functional expertise and direction that strengthen field force capabilities

• Work with SAO lead to ensure information housed in the CRM translates to the business needs, providing reliable reporting and information sharing related to field execution

• Develop and optimize the integration with the Alignment, MDM, and reporting platform

• Manage data quality, data analysis and decision support in CRM ecosystem

• Collaborate with the IT team and vendors to guide the implementation of CRM processes and customer data requests from the business

• Plan, create, and maintain associated training and communication needs of the CRM related capability launches in partnership with Sales Operations

Customer Master Data Management

• Lead the implementation of Kite’s customer (HCP/HCO) master roadmap in association with wider organization framework

• Lead and implement all activities for customer master data management, data enrichment, customer data stewardship and data governance across all commercial functions

• Act as business owner for customer master data management, data stewardship, and data governance needs across Kite Commercial

• Define, manage, and implement complex, cross-functional master data and data governance initiatives

• Oversee external vendor(s) that provide services for MDM, Data Governance, and Stewardship operations

• Own change communication plan for all the downstream users and functional teams of Customer Master data

• Ensure on-time delivery of data and stewardship requests and key performance indicators (KPIs) are attained

• Lead the interaction with end users to gather business requirements / metrics and communicate value of the MDM, Data Governance and Data Stewardship initiatives

• Create, develop, and champion Data Governance forum with cross functional stakeholders

• Partner with Information Technology (IT) teams to ensure sufficient technology, resources, and framework are in place to support Commercial MDM, Data Governance and Stewardship needs and drive leadership

​Core Responsibilities

• Lead brainstorming and solution work sessions with cross functional stakeholders and partner teams

• Lead the interaction with end users to gather business requirements / metrics and communicate value of MDM and CRM solutions

• Ensure operational support needs and downstream implications are addressed when developing solutions

• Facilitate continuous productivity by identifying opportunities to create accelerators, re-useable components, or processes, and deliver improvements

• Provide creative solutions to complex issues where fundamental principles do not clearly apply or where data appears to conflict

• Employ project management and business analysis practices to develop solutions forward within budget, scope, and timelines.

• Up to 20% travel

Basic Qualifications

• Doctorate and 2+ years of experience OR

• Master’s and 6+ years of experience OR

• Bachelor’s and 10+ years of experience OR

• High School Diploma and 14+ years of experience

Preferred Qualifications

• Thorough understanding of Sales Operations processes and the Veeva CRM ecosystem, including account profiling, alignment/roster management, call recording, field coaching, account planning, surveys, multichannel activity, etc.

• Excellent understanding of technology business systems

• Experience implementing technology systems with field team users

• Sound knowledge of MDM systems (Informatica, Reltio, Network) including match-merge rules, trust hierarchies, data stewardship processes, and use and impact of inaccurate master data on downstream systems

• Excellent understanding of Pharmaceutical Data, including syndicated data like OneKey and Open Data as well as first party data

• Experience with business / company harmonization

• Professional experience in life sciences, consulting, or modern data technology with progressively increasing responsibility

• Deep understanding of pharmaceutical industry functions and use of master data within those functions

• Hands on experience with manipulating data and identifying data trends

• Advanced analytical, problem-solving, change management and consulting skills

• Initiative-taking and thoughtful approach to meeting business needs and identifying business opportunities

• Excellent interpersonal, teamwork, and collaboration skills

• Adaptable and comfortable in a collaborative and inclusive company environment

• Creative and thoughtful critical thinking skills

• Ability to work and achieve goals independently as well as part of a team

• Experience with project management, change management and agile principles

• Excellent written and verbal communication skills