Associate Director, CRM and MDM Capabilities LeadUnited States – Remote, United States - California - Santa MonicaMarketingRegular
At Gilead we believe every employee deserves a great leader. As a people leader now or in the future, we expect that you will model and create an environment of inclusion, be intentionally focused on the hiring, development, growth and retention of talent, and empower teams to align and achieve goals.
We are seeking an Associate Director, CRM and MDM Capabilities Lead to join the Global Analytics and Commercial Operations (GACO) organization. This position reports into the Director, CRM and Data Strategy and will be a change agent and enable CRM and MDM execution. You will also be responsible for developing associated data governance across Kite commercial to strengthen business value and outcomes.
This opportunity is based at Kite’s HQ in Santa Monica, CA but a remote arrangement may be considered, and include travel to HQ (2-3X per quarter).
Commercial CRM Ecosystem
Lead the implementation of Kite’s US Commercial CRM ecosystem roadmap
Develop and foster partnerships with cross functional and cross company team members to successfully pull through CRM projects
Gather field and home office team’s input to define and refine the business value of CRM capabilities
Partner closely with Sales Operations and Marketing teams to define requirements and roll out solutions to field teams
Provide functional expertise and direction that strengthen field force capabilities
Work with SAO lead to ensure information housed in the CRM translates to the business needs, providing reliable reporting and information sharing related to field execution
Develop and optimize the integration with the Alignment, MDM, and reporting platform
Manage data quality, data analysis and decision support in CRM ecosystem
Collaborate with the IT team and vendors to guide the implementation of CRM processes and customer data requests from the business
Plan, create, and maintain associated training and communication needs of the CRM related capability launches in partnership with Sales Operations
Customer Master Data Management
Lead the implementation of Kite’s customer (HCP/HCO) master roadmap in association with wider organization framework
Lead and implement all activities for customer master data management, data enrichment, customer data stewardship and data governance across all commercial functions
Act as business owner for customer master data management, data stewardship, and data governance needs across Kite Commercial
Define, manage, and implement complex, cross-functional master data and data governance initiatives
Oversee external vendor(s) that provide services for MDM, Data Governance, and Stewardship operations
Own change communication plan for all the downstream users and functional teams of Customer Master data
Ensure on-time delivery of data and stewardship requests and key performance indicators (KPIs) are attained
Lead the interaction with end users to gather business requirements / metrics and communicate value of the MDM, Data Governance and Data Stewardship initiatives
Create, develop, and champion Data Governance forum with cross functional stakeholders
Partner with Information Technology (IT) teams to ensure sufficient technology, resources, and framework are in place to support Commercial MDM, Data Governance and Stewardship needs and drive leadership
Lead brainstorming and solution work sessions with cross functional stakeholders and partner teams
Lead the interaction with end users to gather business requirements / metrics and communicate value of MDM and CRM solutions
Ensure operational support needs and downstream implications are addressed when developing solutions
Facilitate continuous productivity by identifying opportunities to create accelerators, re-useable components, or processes, and deliver improvements
Provide creative solutions to complex issues where fundamental principles do not clearly apply or where data appears to conflict
Employ project management and business analysis practices to develop solutions forward within budget, scope, and timelines.
Up to 20% travel
Doctorate and 2+ years of experience OR
Master’s and 6+ years of experience OR
Bachelor’s and 10+ years of experience OR
High School Diploma and 14+ years of experience
Thorough understanding of Sales Operations processes and the Veeva CRM ecosystem, including account profiling, alignment/roster management, call recording, field coaching, account planning, surveys, multichannel activity, etc.
Excellent understanding of technology business systems
Experience implementing technology systems with field team users
Sound knowledge of MDM systems (Informatica, Reltio, Network) including match-merge rules, trust hierarchies, data stewardship processes, and use and impact of inaccurate master data on downstream systems
Excellent understanding of Pharmaceutical Data, including syndicated data like OneKey and Open Data as well as first party data
Experience with business / company harmonization
Professional experience in life sciences, consulting, or modern data technology with progressively increasing responsibility
Deep understanding of pharmaceutical industry functions and use of master data within those functions
Hands on experience with manipulating data and identifying data trends
Advanced analytical, problem-solving, change management and consulting skills
Initiative-taking and thoughtful approach to meeting business needs and identifying business opportunities
Excellent interpersonal, teamwork, and collaboration skills
Adaptable and comfortable in a collaborative and inclusive company environment
Creative and thoughtful critical thinking skills
Ability to work and achieve goals independently as well as part of a team
Experience with project management, change management and agile principles
Excellent written and verbal communication skills
For additional benefits information, visit:
* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
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