Sr Manager, Digital Data and Analytics

Arbeitsbeschreibung

1. Gain business understanding of data and reporting needs

• Partner with Marketing stakeholders to understand strategic imperatives and translate those into KPIs and success metrics for digital and omnichannel programs

• Develop and maintain dashboards and reports to support ongoing performance monitoring. Managing vendors through design decisions and ensuring adoption of in-house dashboards for all business review updates.

• Translate analytical findings into clear insights and recommendations for stakeholders

2. Execute Digital & Omnichannel Analytics

• Partner with agency, marketing and omnichannel teams to develop and/or evolve measurement framework for digital and omnichannel

• Analyze omnichannel data to identify key trends, patterns, and drivers of performance. Provide holistic insights and impact on outcome metrics like customer engagement index.

3. Ensure Digital marketing data readiness

• Validate tracking, tagging, and data capture requirements in partnership with Marketing and IT teams. Drive a consistent data taxonomy and standardized data model for digital data closely aligning with agency, vendors and internal Kite stakeholders.

• Ensure data accuracy, consistency, and alignment with enterprise data standards

• Act as the business owner for Customer360 data asset(s) that provide unified analytics-ready view of HCP and HCOs integrating data across demographics, affiliations, activities, engagement and intelligence gathered from customer facing channels.

• Enable data extracts or Analytical Ready Data (ARDs) for downstream analytics e.g. Market Mix Modeling, Next Best Action, Orchestrated Journeys etc.

4. Own technology implementation and operations of orchestrated journeys

• Participate in meetings with agency and marketing team to align on the objectives of the orchestrated journeys and end-end flow of orchestrated journeys

• Translate the journey designs into requirements for implementation, ensuring alignment and validation with agency partners

• Lead implementation and quality assurance, including test data generation and comprehensive UAT to ensure robustness, accuracy, and seamless execution of journeys

5. Collaborate with Cross-Functional teams for execution

• Work closely with omnichannel data science teams to understand analytical data needs, discuss analytical insights that can point to opportunities for optimization of journeys/algorithms

• Coordinate with Sales Operations and Business Analytics teams to synchronize activities during targeting/alignment refresh

• Collaborate with cross-functional teams and external vendors to deliver analytics outputs on time

Basic Qualifications

• Master’s degree in Data Management, Computer Science, Information Systems, or a related field and 6 years of related experience OR

• Bachelor’s degree in Computer Science, Information Systems, or a related field and 8 years of related experience

Preferred Qualifications

• 3+ years of experience in pharmaceutical industry

• 8+ years of experience and expertise in designing digital marketing measurement framework and executing digital marketing and omnichannel analytics

• 5+ years of experience in business intelligence delivery and hands-on experience in Tableau

• Strong understanding of digital data from sources such as CRM, web analytics, display, social and marketing platforms

• Experience driving data standardization and management of digital data including upstream tracking, tagging, and data validation

• Strong communication and stakeholder management skills, with the ability to translate technical concepts into business value.

• Ability to visualize and present data and insights in impactful manner

• Excellent ability to build partnerships and work collaboratively