Associate Director, HIV Community Liaison Marketing

Arbeitsbeschreibung

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. The Associate Director, HIV Community Liaison Marketing will report to the Senior Director of HIV Franchise Community Marketing and will be responsible for leading the development and maintenance of CL resources. In addition to leading the development of marketing tactics for the Community Liaison team, the Associate Director will be responsible for field coordination of live events, including community events and conferences, optimizing digital tools as part of reporting and measurement, leading relevant field communication, and providing support for strategic initiatives, such as annual strategic and tactical planning. In additional to driving branded material development, as a part of the HIV Franchise Marketing team, the Associate Director may also support “status neutral” initiatives that impact of the growth of both treatment and prevention markets. The successful candidate is a dynamic, experienced individual with a proven ability to develop and pull through key initiatives working collaboratively with cross-functional partners.

Key Responsibilities Include but are not limited to:

• Drive execution of core CL branded and unbranded tactics through management of and partnership with external agencies, internal cross-functional partners, brand marketing and CL team.
• Gain approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secure final production.
• Lead field communications and trainings on core CL tactics
• Work across internal and external partners to ensure timely availability of Marketing materials across Gilead systems, both digital and print.
• Meet regularly with cross-functional partners, including the brand marketing teams, field leadership, and Commercial Learning & Development teams to ensure strategic alignment and ongoing field sustainment plans are in place.
• Support planning and execution of National Sales Meetings, Regional Meetings, and Launch Meetings as necessary.
• Support the development and implementation of the HIV Community Liaison marketing strategy and tactical prioritization
• Leverage data and analytics to analyze market and brand growth opportunities and provide logical recommendations; lead any required action planning.
• Monitor, analyze, and report industry trends, competitive practices; and learnings from our internal market research team to inform recommendations.

Key Competencies and Skills

• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
• Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
• Must be able to adapt and thrive within a fast-paced and dynamic environment
• Proven ability to work well as part of a team
• Therapeutic area-specific experience (HIV Treatment and/or HIV Prevention)
• Must be comfortable with sensitive topics within HIV market

Basic Qualifications:

Bachelor's Degree and Ten Years’ Experience

OR

Masters' Degree and Eight Years’ Experience

OR

PhD and Two Years’ Experience

Preferred Qualifications:

• 8 years of professional experience
• 5 years of marketing experience
• Bachelor’s degree in marketing or related fields required.
• Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices.
• Previous experience as a Community Liaison or Field Sales desired.
• MBA or other advanced business or public health degree is desired.
• HIV experience and relationships is preferred
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
• This position may require up to 25% domestic travel