Director, Healthcare Provider Promotion Marketing

仕事内容

Gilead is seeking a Director, Healthcare Provider Promotion Marketing to champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir. In this role, you’ll report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.

As the HCP Promo Marketing Lead, you’ll:

• Drive bold, creative campaigns that educate HCP and drive product adoption
• Amplify clinical data and develop compelling stories to differentiate this novel product
• Be at the forefront of healthcare innovation, leveraging cutting-edge insights and fostering deep connections with our field sales team

If you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in HCP marketing, Gilead wants to meet you!

Role Overview & Responsibilities:

• Support development of HCP personal promotion strategy and executional plan for BIC/LEN in the U.S., ensuring alignment with brand objectives and evolving market dynamics.
• Lead development of materials and messaging for HCP personal promotion, including call flows, objection handling, and sales tools tailored to a launch brand
• Drive strategic planning and execution for HCP engagement for a launch product
• Develop marketing solutions to a wide range of complex problems which require the regular use of ingenuity and innovation. Ensure solutions are compliant and consistent with organization objectives.
• Lead market research projects in close collaboration with cross-functional partners.
• Adapt and evolve global assets to meet U.S. HCP needs, including messaging and campaign refinement.
• Develop and refresh HCP promotional campaigns, ensuring relevance and resonance with HCPs.
• Generate and synthesize insights from multiple data sources to inform strategic decisions and optimize promotional impact.
• Define and track marketing KPIs, using data to drive continuous improvement and performance optimization.
• Contribute to HIV portfolio strategy, providing insights and recommendations on go-to-market approaches and cross-brand synergies.
• Manage agency relationships and budgets, ensuring high-quality output and fiscal discipline.
• Collaborate cross-functionally with Regulatory, Legal, Medical Affairs, CL&D, II&D, Global Marketing, and Sales Leadership to ensure coordinated execution.
• Collaborate with Global Partners to adapt and evolve assets and strategy to US HCP needs
• Evaluate and evolve marketing systems and processes to support operational excellence and scalability.
• Deliver compelling presentations to internal stakeholders and external audiences, translating strategy into action.
• Ensure compliance with all relevant laws, regulations, and internal policies.

Competencies and Expertise Required:

• Track record of successful pharmaceutical/biotech marketing, with launch experience preferred
• Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities
• Experience with marketing strategy, sales and regulatory policies and practices
• Ability to conceive, develop and implement multi-dimensional marketing and business plans
• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
• Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
• Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking

Qualifications and Preferred Experience:

Required:

• Bachelor’s degree with at least 12 years of marketing experience, or
• Master’s degree or PhD with at least 10 years of marketing experience

Preferred:

• An MBA with 10+ years of pharma/biotech marketing experience
• Experience in product launch and portfolio management
• Collaboration with Field Sales Teams and/or direct pharmaceutical sales experience a plus
• Knowledge of pharmaceutical regulatory requirements impacting marketing materials
• Prior experience with advertising, digital, or communications agencies is advantageous