Director Marketing, External Engagement

Descripción del trabajo

• Build demand and credibility for Gilead PrEP products through engagement with thought leaders, experts, and trusted organizations across diverse HCP audiences who prescribe [or should consider prescribing] PrEP

• Translate insights into clear objectives and develop targeted, compelling content aligned to HCP needs and brand strategies

• Identify, develop, and manage strategic partnerships with external experts and organizations to support short- and long-term brand strategies

• Lead execution of external PrEP education initiatives across live and virtual formats, may include: congresses, speaker programs, peer exchanges, exhibits, and sponsorships

• Monitor landscape trends and proactively recommend opportunities for external engagement

• Contribute to annual tactical planning aligned with brand objectives and educational priorities

• Develop and execute novel high-impact initiatives using both traditional and nontraditional channels, with a focus on measurable outcomes

• Expert command and demonstrated track record of pharmaceutical communications [branded, unbranded, non-branded, administrative, etc]

• Define KPIs, analyse performance, and apply insights to optimize current and future programs

• Project management excellence: ensure on-time, on-budget delivery, including agency, vendor, and budget management

• Partner cross-functionally with Operations, Global, Field, Legal, Medical, Regulatory, Compliance, Managed Markets, Analytics, and Marketing teams

• Uphold all legal, regulatory, and internal compliance standards

• Continuously improve processes to enhance scalability and effectiveness
  

Basic Qualifications:

• 12+ Years with BS/BA
  OR

• 10+ Years with MS/MA or MBA

Preferred Qualifications:

• 10+ years of experience.

• A bachelor’s degree in marketing or related fields is preferred

• An advanced science degree or an advanced business degree such as an MBA is desirable

• Proven ability to work well as part of a team

• Strong desire and ability to work in a fast-paced and dynamic environment

• High learning ability and self-starter preferred

• Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required

• Comfortable discussing topics relevant to the HIV prevention space, including sexual health, mental health, and substance use. HIV or HIV adjacent experience is a plus.

• Experience managing and collaborating with agency partners is a must

• Strong communications skills and attention to detail; written, spoken, in presentations, etc.

• A track record of building new and maintaining partnerships, collaborating with strong influence & negotiation skills are required

• Strong project management skills and demonstrated ability to successfully execute complex initiatives

• Experience working with HCP audiences across live and digital channels

• Launch experience and portfolio management preferred

• Ability to Travel: up to 30%
  

People Leader Accountabilities

•Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.

•Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.

•Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.