Associate Director, HCP Non-personal Promotion (HIV Treatment)

仕事内容

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.

We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. As a Associate Director, Provider Non-personal Promotion , at Gilead you will champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir.

In this role, you’ll report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.

As the Provider Non-personal Promotion Marketing you’ll:
• Shape healthcare provider perceptions of a novel oral therapy in HIV through the development of clear, concise, and medically sound digital communications
• Develop a bold messages and tactical executions for the launch of a novel oral therapy in HIV Treatment
• Effectively collaborate with internal partners to drive launch alignment and operational excellence
• Collaborate in the development of a portfolio based media and digital strategy that maximizes the impact of Gilead’s HIV treatments

If you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in HCP marketing, Gilead wants to meet you!

Role Overview & Responsibilities:

• Play a key role in the development and implementation digital and omnichannel media plans for HCPs

• Support the development of the Plan of Action (POA) and coordinate with Commercial Learning and Development (CL&D) to guide implementation.

• Support the development of a digital media roadmap considering changing market dynamics and the need to balance Gilead’s HIV treatment portfolio

• Support launch readiness strategy and tactical planning for launch with a focus on balancing Gilead’s HIV treatment portfolio

• Distill market research findings into insights that support the digital communications, messaging, and outreach with a focus on maintaining competitive fitness and high media share of voice.

• Develop and deliver presentations to a range of internal stakeholders including leadership team, field team, and cross functional colleagues.

• Develop omnichannel marketing campaigns that utilize AI and advanced analytics for precision targeting and campaign customization

• Develop media measurement frameworks that support deep analysis of campaign effectiveness and optimize campaigns to ensure optimal performance and HCP reach

• Partner closely with the Promotional Review Committee to guide the review and approval of marketing tactics, manage timelines, and ensure compliance with all relevant laws, regulations and policies.

• Manage HCP media and marketing budget closely and ensure expenditure is aligned with the brand strategy and tactical plans. Actively monitor impact and provide recommendations for marketing mix allocation. Work with commercial operations to establish appropriate procedures, systems, metrics, and infrastructures

• Effectively manage agency relationships and performance while leveraging each agency's area of expertise for the business and facilitating their collaboration when needed to meet business needs

• Closely manages HCP promotions budget and prioritizes execution effectively

Competencies and Expertise Required:

• Experienced digital marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders

• Strategic and analytical thinker with innovative mindset that can make accountable decisions, prioritize tradeoffs, and effectively communicate recommendations among a set of key strategic choices

• Deep expertise in developing pharmaceutical brand and media strategy and implementing a plan of action, as well as demonstrated ability to develop HCP media plans and activate precision targeting

• Proven ability to lead without authority to drive change.

• Interpersonal skills with ability to cross-functionally lead, collaborate with focus, resolve conflict and drive consensus among individuals from a variety of perspectives, cultures, and disciplines to enable action and tangible results

• Demonstrated track record of successful pharma/biotech marketing

• Strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making

• Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels.

• Superior project management skills and effective at directing and overseeing multiple projects/priorities

• Experience with complex budget management

• Experience successfully developing external relationships leading to brand advocacy

• Strong product launch experience and experience in competitive markets required.

Qualifications and Preferred Experience

Required:

• Bachelor’s degree with at least 8 years of marketing experience, or

• Master’s degree or PhD with at least 6 years of marketing experience

• Experience in product launch and portfolio management

• Knowledge of pharmaceutical regulatory requirements impacting marketing messaging and materials

• Prior experience in digital or creative agency work a plus