Director, Marketing DTC L4P Launch Lead

Job Description

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As a Director, Marketing DTC L4P Launch Lead, you will be an integral part of a fast-paced highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it. You will be responsible for:

Responsibilities:

• Drive DTC strategy and leads consumer execution in the US

• Lead Campaign Development and OPDP preclearance work, including associated documentation/submission with Reg

• Lead and develop Now Available campaign and patient educational materials for use by a broad range of field teams prior to receipt of OPDP comments

• Responsible for contributing towards Launch Readiness Reviews, timing, coordination, and execution of DTC work

• Develops and delivers informative consumer-friendly education and other direct-to-consumer initiatives based on customer needs

• Demonstrates broad and in-depth knowledge of marketing mix and leverages this to guide integrated execution and measurement of overall plan

• Adept at developing, executing, and communicating plans based on insights and analysis using multiple data sources

• Executes tactics according to strategy and demonstrates command of traditional and non-traditional marketing channels. Tactics may include; advertising (print, digital, social, out of home, TV/video, and point of care), websites, medical office literature, starter kits, slide decks, email, apps, etc.

• Sets priorities in circumstances of continued complex and conflicting requirements, provides logical recommendations

• Keeps current and anticipates changes in the healthcare landscape, in therapeutic area, and with consumer marketing trends and makes recommendations to adapt plans based on insights

• Contributes to greater PrEP portfolio strategic decisions and makes recommendation on go-to-market choices

• Leads insight generation as called upon to build comprehensive views of consumers and/or of the market using various sources—recommends trade off decisions

• Selects appropriate marketing KPIs and drives action toward optimal performance

• Manage AOR to ensure on-time and on-budget delivery of strategy and tactics; support management of agency relationship and budgets

• Partners closely with Regulatory, Legal, Medical, CL&D, II&D, Global, L4P Services, Franchise, PrEP DTC and PrEP HCP Marketing Teams

• Collaborate with internal teams and field leadership to ensure a coordinated and appropriate approach to maximize field team effectiveness

• Evaluate and evolve current approach and systems (as needed)

• Design and deliver presentations to a range of internal and external audiences

• Experience with social media planning and strategy

• Ensure compliance with all relevant laws, regulations, and policies

Basic Qualifications:

Bachelor's Degree and 12 years of experience or

Masters' Degree and 10 years of experience or

PhD and eight years of experience

Preferred Qualifications:

• 10+ years of experience

• A Bachelor’s degree in marketing or related fields is preferred

• Advanced experience with product lifecycle management is preferred

• An advanced science degree or an advanced business degree such as an MBA is desirable

• Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials

• Proven ability to work well as part of a team and in leading teams

• Strong desire and ability to work in a fast-paced and dynamic environment

• A minimum of 3 years in product marketing or advertising focused on consumers or patients [OTC experience is desirable]

People Leader Accountabilities:

• Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.

• Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.

• Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem