Product Manager

仕事内容

A Product Manager is a high-impact, cross-functional leader responsible for the commercial and strategic success of HCV portfolio, providing access to patients. This role is central to ensuring that products meet both patient needs and business objectives, while complying with stringent regulatory requirements.

• As an individual contributor, responsible for executing Marketing goals and objectives based on guidance and recommendations from senior management.

• Takes the lead on tactical projects within the department.

• May serve as a team representative on cross-functional projects.

• Coordinates projects with external agencies, including advertising, event management, public relations, and medical education vendors on the development of programs, presentations and promotional materials and events.

• May have ownership of a particular brand including the day-to-day management of materials, messaging, and budget adherence as defined by the strategic direction provided by Marketing leadership.

• Responsible for developing, revising or refreshing data for visual aids and promotional material and shepherding collateral materials through the Promotional Review Committee.

• Coordinates vendors involved in development of medical education presentations and for obtaining legal and medical review of content.

• May make recommendations to more senior members of the Marketing team on new types of collateral materials or promotional programs and participate in the development of guidelines for external vendors.

• Understands the difference between various types of market research and knows how to interpret the results.

• Demonstrates intellectual curiosity about the business landscape.

• Responsible for updating and maintaining data for the systems that support Sales and Distribution.

• Compiles data used by more senior members of Marketing Operations for analysis of system performance.

• Coordinates outside vendor contracts and works to support product sales.

• Maintains sound business relationships with all identified key customers/influencers.

• Leads and implements support programs at the field, Community or Key Opinion Leader (KOL) level.

• Liaises effectively with the key client groups including field sales, Key Opinion Leaders and key Community Liaisons to ensure correct dissemination of Gilead’s product messages.

• Provides support for team on tactic development and implementation.

• Assists in development of branding, messaging and positioning marketing for product within an area of focus (Promotions, Opinion Leader Program, etc.).

• Analyzes moderately complex problems and situations, provides logical recommendations, and leads any required action planning.

• Interfaces with market research to ensure market and competitive learning is translated to the brand team.

• Ensures all marketing activities are in compliance with regulatory and legal requirements.

• Assists product management team with the implementation of product strategy and brand planning.

• Makes recommendations for promotional budgets and local product development budgets.

• At the affiliate level may have overall responsibility for brand tactics under guidance of Marketing Director.

• Manages the marketing budget and project timelines related to the therapeutic area.

Professional experience in Pharma and fluent Russian & English is a must.