Director, HCP NPP Promo, Long-Acting Treatment

Job Description

Job Description

The Director, HCP Non-Personal Promotion (NPP) Marketing will play a pivotal role in shaping how we bring this innovation to healthcare providers, shaping and executing innovative, digitally driven strategies to bring this transformative treatment to healthcare providers.

Reporting to the Senior Director, HIV Treatment Marketing Long-Acting Portfolio

As the HCP NPP Marketing Lead, you’ll:

• Drive bold, creative digital and omnichannel campaigns that educate HCP and drive product adoption

• Optimize promotional effectiveness across channels and lead targeted HCP segmentation

• Be at the forefront of healthcare innovation, leveraging cutting-edge technology

If you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in HCP marketing, Gilead wants to meet you!

Role Overview & Responsibilities:

• Develop the NPP omnichannel (POA) in partnership with HCP promotional team

• Develop and oversee execution of a comprehensive non personal promotional strategy to support a new product launch in HIV treatment.

• Partner with global and internal stakeholders to shape the execution of innovative omnichannel and content creation capabilities for non-personal business objectives

• Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution

• Partner with analytics and agency partners to continually evaluate NPP performance insights and optimize tactical execution

• Develops and leads key elements of the promotional brand strategy aligned to the brand campaign with a focus on campaign integration

• Drives execution through management and partnership with external agencies, internal cross-functional partners, and field sales.

• Implement product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy

• Gains approval for marketing materials through internal review process through Promotional Review Committee (PRC)

• Works cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholders

• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.

• Ensures that all marketing activities are in compliance with regulatory and legal requirements.

• Manages the non-personal promotion marketing budget and project timelines

Competencies and Expertise Required

• Track record of successful pharmaceutical/biotech marketing, with launch experience preferred

• Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities

• Experience with marketing strategy, sales and regulatory policies and practices

• Ability to conceive, develop and implement multi-dimensional marketing and business plans

• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution

• Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences

• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials

• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials

• Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking

Qualifications and Preferred Experience

Required:

• Bachelor’s degree with at least 12 years of marketing experience, or

• Master’s degree or PhD with at least 10 years of marketing experience

Preferred:

• An MBA with 10+ years of pharma/biotech marketing experience

• Experience in product launch

• Knowledge of pharmaceutical regulatory requirements impacting marketing materials

• Prior experience with advertising, digital, or communications agencies is advantageous

People Leader Accountabilities

• Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.

• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.

• Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.