Associate Director, HCP PrEP Market Expansion

Descrizione del lavoro

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As an Associate Director, HCP Market Expansion you will be an integral part of a fast paced highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it. You will be responsible for:

• Support identification of future non-PrEP writing HCPs for market development and expansion, and develop a measurable, prioritized plan and strategic approach
• Lead insights generation of low PrEP writers and non-PrEP writers, and ensure Gilead as an organization deeply understands these new providers drivers and barriers to PrEP adoption
• Lead insight generation that will support providers who see cis-gender women, like OBGYNs, to adopt PrEP use
• Lead Development of Unbranded Campaign and Educational Content for US HCPs including but not limited to Imagery, Messaging/Content Development, Materials, Tactics, and Channel Mix
• Drive tactical planning and integration of unbranded campaign/educational content where appropriate
• Explore novel HCP channel development and partner with internal stakeholders to build appropriate systems and infrastructure (i.e. CRM)
• Responsible for contributing towards Launch Readiness Reviews, timing, coordination, and execution for HCP work (as appropriate)
• Partner closely with L4P and D4P brand leads to ensure there is appropriate synergy and separation between work
• Manage AOR to ensure on time and on budget delivery of strategy and tactics
• Partner closely with Reg, Legal, Medical, II&D, MM, Global, and PrEP HCP Marketing
• Partner with the greater Prevention Marketing Team to coordinate omnichannel engagement and implement HCP strategies and tactics
• Partner with Gilead Digital Strategy Operations (DSO) and Media and Creative Agency Partners to operationalize Quarterly Business Reviews (QBRs) to become more insightful and actionable
• Identify opportunities to pilot new ideas to reach and engage HCPs in innovative ways that drive business result
• Develop and deliver presentations to key internal stakeholders (HIV business unit, leadership team, sales teams) and external audiences

Basic Qualifications:

Bachelor's Degree and Ten Years’ Experience

OR

Masters' Degree and Eight Years’ Experience

OR

PhD and Two Years’ Experience

Preferred Qualifications:

• ·8+ years of experience.
• ·Bachelor’s degree in marketing or related field.
• ·Previous experience in marketing research and/or pharmaceutical sales.
• Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
• Proven ability to work well as part of a team and in leading teams
• Strong desire and ability to work in a fast-paced and dynamic environment.
• MBA or other advanced business degree is desired.
• In-depth knowledge and experience in franchise-specific market is preferred.
• A minimum of 3 years in product marketing or advertising in the pharma/healthcare space is preferred.
• Experience with content management systems a plus.
• Managed Markets knowledge preferred
• Previous pharmaceutical/biotech or related field sales or sales management experience is preferred.

People Leader Accountabilities

•Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.

•Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.

•Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.