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Director, HCP PrEP Market Expansion
United States - California - Foster CityMarketingRegularArbeitsbeschreibung
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As a Director, HCP PrEP Market Expansion, you will be an integral part of a fast-paced, highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it. You will be responsible for:
Support identification of future non-PrEP writing HCPs for market development and expansion and develop a measurable, prioritized plan and strategic approach
Lead insights generation of non-PrEP writers, and ensure Gilead as an organization deeply understands these new providers' drivers and barriers to PrEP adoption
Lead Development of Unbranded Campaign and Educational Content for US HCPs, including but not limited to Imagery, Messaging/Content Development, Materials, Tactics, and Channel Mix
Lead development direction for field staff as called upon
Drive tactical planning and integration of unbranded campaign/educational content where appropriate.
Explore novel HCP channel development and partner with internal stakeholders to build appropriate systems and infrastructure (i.e. CRM)
Responsible for contributing towards Launch Readiness Reviews, timing, coordination, and execution for HCP work (as appropriate)
Partner closely with L4P and D4P brand leads to ensure there is appropriate synergy and separation between work
Manage AOR to ensure on-time and on-budget delivery of strategy and tactics
Partner closely with Reg, Legal, Medical, II&D, MM, Global, and PrEP HCP Marketing
Partner with the greater Prevention Marketing Team to coordinate omnichannel engagement and implement HCP strategies and tactics
Partner with Gilead Digital Strategy Operations (DSO) and Media and Creative Agency Partners to operationalize Quarterly Business Reviews (QBRs) to become more insightful and actionable
Identify opportunities to pilot new ideas to reach and engage HCPs in innovative ways that drive business results
Develop and deliver presentations to key internal stakeholders (HIV business unit, leadership team, sales teams) and external audiences.
Basic Qualifications:
Bachelor's Degree and Twelve Years’ Experience
OR
Masters' Degree and Ten Years’ Experience
OR
PhD and Eight Years’ Experience
Preferred Qualifications:
10+ years of experience.
Bachelor’s degree in marketing or related field.
Previous experience in marketing, market research and/or pharmaceutical sales developing markets is preferred.
Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
Proven ability to work well as part of a team and in leading teams
Strong desire and ability to work in a fast-paced and dynamic environment.
MBA or other advanced business degree is desired.
In-depth knowledge and experience in franchise-specific market is preferred.
A minimum of 3 years in product marketing or advertising in the pharma/healthcare space is preferred.
Experience with content management systems a plus.
Managed Markets knowledge preferred
Previous pharmaceutical/biotech or related field sales or sales management experience is preferred.
Previous experience with HCP delivered injectable products and/or prevention based therapeutic areas preferred
People Leader Accountabilities
Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
For additional benefits information, visit:
https://www.gilead.com/careers/compensation-benefits-and-wellbeing
* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
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