Senior Product Manager - HIV Marketing

Job Description

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As a Senior Product Manager – HIV Marketing position on the marketing team, you will report to the Senior Director, Omnichannel Marketing- HIV. This role will lead and execute HCP non-personal promotional initiatives for Gilead HIV therapies.

•Develops and leads key elements of the HCP non-personal promotional brand strategy aligned to the brand campaign

•Drives execution through the management of and partnership with external agencies, internal cross-functional partners, and field sales. Regularly measures the success of initiatives.

•Implements product promotional communication strategy for HCP non-personal promotions, ensuring alignment with the overall brand strategy

•Assist in the creation of non-personal promotion tactics utilized to drive brand preference

•Assist in the development of all market-shaping non-personal promotion tactics

•Gains approval for marketing materials through an internal review process, including management reviews and Med-Legal-Reg.  Secures final production.

•Works cross-functionally with Sales, Data Insights & Analytics, Legal, Regulatory, Medical, and other key internal stakeholders.

•Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.

•Provides tactical and strategic input on key planning teams such as non-personal promotional campaigns, omnichannel marketing executions, and unbranded disease education campaigns

•Ensures that all marketing activities comply with regulatory and legal requirements

•Establish Key Performance Indicators, regularly tracking and measuring the success of initiatives and tactics

•Manages aspects of the non-personal promotions marketing budget and project timelines. 

•Establishes close working relationships with personal promotion marketing colleagues to ensure synergies across the HCP marketing mix

Basic Qualifications:

Bachelor's Degree and Eight Years’ Experience

OR

Masters' Degree and Six Years’ Experience

OR

Ph.D.

Preferred Qualifications:

•8+ years of experience.

•A demonstrated record of successful pharmaceutical/biotech marketing progression/experience

•A proven ability to leverage market insights from multiple data sources, including market research, advisory boards, and field force input, to uncover needs and develop opportunities

•Experience with marketing strategy, sales, and regulatory policies and practices

•Ability to conceive, develop, and implement multi-dimensional marketing and business plans

•Experience in working on category leading brands and omni/multi-channel marketing a plus

•Established ability in the execution of multiple/complex initiatives within the marketing mix, which require tactful cross-functional execution

•Strong verbal, written, and interpersonal communication skills

•Demonstrated understanding of pharmaceutical regulatory requirements and impact on developing marketing materials.

•Ability to successfully work with external agencies, including advertising, media, and medical education vendors, to develop initiatives and materials.

•Precious experience managing budgets, with a focus on expense budget planning and tracking

People Leader Accountabilities

•Create Inclusion  - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.

•Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.

•Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.