Director of U.S. Omnichannel Marketing

Descripción del trabajo

For Current Kite Pharma Employees and Contractors:

Please log onto your Internal Career Site to apply for this job.

We’re here for one reason and one reason only – to cure cancer. Every moment is dedicated to developing treatments and every action moves us one step closer to our goal. We’ve made incredible scientific breakthroughs and our pioneering personalized CAR T-cell therapies have changed the paradigm. But we're not finished yet.

Join Kite, as we make even bigger advances in cancer therapies, and help shape where our business and medical science goes next.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Kite and help create more tomorrows.

Job Description

Reporting to the Executive Director and Head of US Marketing, the Director of U.S. Omnichannel Marketing will deploy marketing and omnichannel related tools and maintain best-in-class marketing capabilities to cultivate excellence in customer engagement in coordination with US Marketing colleagues.

Specifically, this individual contributor and subject expert matter will be responsible for defining and facilitating marketing excellence in customer journey, campaign activation and channel execution securing touchpoint and impact measurement. They will also contribute to articulate the Marketing & Omnichannel (OMC) vision and strategy to realize full customer engagement potential across customer segments. This individual will also contribute to defining Marketing and OMC planning frameworks and help and support processes for modular content implementation. to achieve so, the Director will work with closely with the Global Data & Digital Innovation team within Commercial.

To develop and foster meaningful connections with stakeholders, we would prefer that the Director be located at Kite’s Santa Monica, California headquarters (3 days per week onsite required).

Key Responsibilities of the Director of U.S. Omnichannel Marketing include:

• Design omnichannel marketing strategy to reach key stakeholders through integrated digital channels.

• Ensure customer segmentation is aligned to tailored messaging and content needs across various touchpoints including email, social media, web, etc.

• Develop personalized content strategies to engage each customer segment, improving engagement rates and brand impact.

• Define the expected behaviors to be observed in the marketing and sales teams referred to the different use of the channels available.

• Facilitate channel excellence execution.

• Manage campaigns across multiple digital channels to and drive excellence within a connected channel ecosystem that facilitates outstanding customer experience and engagement.

• Assess potential to integrate AI-driven Next Best Action engine and modular content approach, developing fit-for-purpose use cases and engaging with key stakeholders across Kite and Gilead.

• Work with CL&D to support the strengthening of the required learning journeys providing the relevant content and delivering the required expert training.

• Use analytics and insights to monitor, measure, and report on the effectiveness of omnichannel efforts, using data to drive insights and improve future campaigns.

Basic Qualifications:

Doctorate and 8+ years of experience

OR

Master’s Degree and 10+ years of experience

OR

Bachelor’s Degree and 12+ years of experience

OR

Associate Degree and 14+ years of experience

OR

High School Diploma/GED and 16+ years of experience

Preferred Qualifications:

• 12+ years’ experience and extensive knowledge of customer centric omnichannel transformations.

• Significant experience in the pharmaceutical industry.

• Demonstrated experience in Marketing or digital OMC roles in the US.

• Awareness and working knowledge of customer engagement journeys, digital channels, mail, and web strategy, SFMC, and other such capabilities is highly desired.

• Highly driven, strong results orientation, and a passion for implementation and moving deliverables forward.

• Self-starter who thrives in a fast-paced, collaborative, and innovative high-growth environment.

• Able to manage complex projects across markets and stakeholders and ensure on time and smooth execution.

• Experience in driving large initiatives which involve cross-functional, multi-layered global environment, engaging with various levels in the organization.

• Excellent influencing and networking skills paired with stakeholder management, gravitas and leadership.

• Ability to make data driven decisions (qualitative or quantitative) and to build compelling business cases and plans.

• Strong communication and presentation skills

Does this sound like you? If so, please apply today!

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The salary range for this position is: $201,025.00 - $260,150.00. Kite considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For additional benefits information, visit:

https://www.gilead.com/careers/compensation-benefits-and-wellbeing

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

Kite is a biopharmaceutical company engaged in the development of innovative cancer immunotherapies with a goal of providing rapid, long-term durable response and eliminating the burden of chronic care. The company is focused on chimeric antigen receptor (CAR) and T cell receptor (TCR) engineered cell therapies designed to empower the immune system's ability to recognize and kill tumors. Kite is based in Santa Monica, CA. For more information on Kite, please visit www.kitepharma.com. Sign up to follow @KitePharma on Twitter at www.twitter.com/kitepharma.

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As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.

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For Current Kite Pharma Employees and Contractors:

Please log onto your Internal Career Site to apply for this job.