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Associate Director, Global Marketing – Yescarta

United States - California - Santa MonicaMarketingRegular

Job Description

We are seeking an Associate Director, Global Marketing – Yescarta to join our cell therapy global marketing team.  This key role has primary responsibility for ensuring global market readiness and brand optimization to support Yescarta to reach its fullest potential in DLBCL. You will work in close collaboration with the country marketing leads as well as key cross functional partners in global market access, HEOR, global medical affairs and regulatory affairs to ensure world market penetration of Yescarta in DLBCL. The role reports into the Director Global Marketing - Yescarta Global Launch Lead and is based in Santa Monica - CA.

Key Responsibilities

  • Implement the global Yescarta strategy across DLBCL indications, including positioning, messaging, and core creative in alignment with franchise positioning

    • Work in close collaboration with a global cross-functional team to ensure optimal global commercialization for each indication

    • Partner with the competitive intelligence team to monitor the CAR T and disease area competitive environment to develop insights and identify opportunities and threats to brand strategy

  • Work in close collaboration with cross-functional partners to develop, align and execute on brand strategy

    • Lead the global-affiliate marketing forums to facilitate the sharing of key learnings across global launches and marketing best practices

    • Partner with global and regional marketing leads to develop and execute the tactical plan aligned with global strategy to maximize the potential of the asset globally

    • Partner with marketing, legal, regulatory, and medical affairs leads to ensure consensus on the implementation of the strategic plan, in a business conduct compliant manner

    • Develop internal and external customer relationships that successfully drive business objectives

    • Collaborate with a cross functional team assisting in the development of global strategy and leading the implementation of tactics to optimize the brand globally

  • Develop relationships with key external stakeholders in Lymphoma and CAR T

Basic Qualifications

  • Advanced scientific degree (i.e., MD, PharmD, PhD) and 2+ years of experience OR

  • Master’s Degree and 8+ years of experience OR

  • Bachelor’s Degree and 10+ years of experience OR

  • High School Degree and 14+ years of experience

Preferred Qualifications

  • Bachelor’s degree in science or marketing. Postgraduate degree (ideally PharmD, MD, Biology PhD)

  • 5+ years of experience in a marketing role at specialty-focused pharmaceutical or biotechnology companies

  • Good understanding of the hematology / oncology clinical landscape. Experience in cell therapy is a plus

  • Demonstrated ability to understand and integrate market dynamics into the global strategy and global tactical plans

  • Strong leadership skills and comfort in a rapidly changing environment

  • Ability to work with a team in a complex business structure and possesses scientific and clinical acumen to deliver marketing plans and tactics and achieve brand performance

  • Demonstrated ability to coordinate with regional and local market teams to collect market inputs for incorporation into global strategy and global tactical plans

  • Excellent verbal / written communication and presentation skills

  • Ability to work as a part of a team, but also be able to work independently and with minimal supervision

  • Strong attention to detail

  • Ability to engage with, achieve results through and motivate affiliate brand team marketers

  • Experience working at both a global or affiliate/regional marketing level, achieving success with both strategic development and tactical implementation

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