Sr Product Manager, HCP Personal Promotions COVID-19 Marketing

Descrizione del lavoro

As a Sr Product Marketing Manager, HCP Personal Promotions COVID-10 Marketing, you are responsible for:

• Support development and execution of the HCP marketing strategy and tactical plan; directly reports to the US Senior Director of COVID-19 Marketing.
• Develop and implement promotional plan of action for the COVID-19 sales force, including HCP promotional materials development, field sales direction and training.
• Effectively translate scientific, clinical and market research data into promotional strategies, messaging and tactical planning.
• Develop tracking and measurement plan for promotional tactics that informs investment decisions and field execution
• Closely manage and achieve promotional budget targets and support budget forecasting.
• Oversee HCP agency relationships and ensure that performance and spends are optimized.
• Gain approval for marketing materials through the internal promotional review committee process, collaborating closely with medical, legal and regulatory.
• Manage print production and marketing material inventory management processes
• Develop and deliver presentations to a range of internal (US leadership team, field sales) and external audiences
• Ensure compliance with all relevant laws, regulations, and policies
  

Please note, this role is located in Foster City CA and require 3 days in office – Tuesday, Wednesday, and Thursday.

Basic qualifications:

• Bachelor's degree and eight years’ experience
  OR
• Masters' degree and six years’ experience
  OR
• Ph.d.
  

Preferred qualifications:

• Bachelor’s Degree, a minimum of 8 years in product marketing, advertising or healthcare communications focused on HCP promotions or a minimum of 6 years’ experience, with an advanced degree preferred.
• Strategic thinking with the ability to formulate, develop and execute tactically
• Strong interpersonal skills with the ability to interact with different functions in a fast-paced environment, focus on the imperative priorities, share and educate and drive consensus
• Demonstrated excellence in project management and effectively managing multiple projects/ priorities
• Expertise in implementing a pharmaceutical brand plan of action, HCP segmentation/targeting and customer activation.
• Demonstrated understanding of expense budget planning, tracking and measurement/ROI
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
• Strong written and oral communication skills
  

People leader accountabilities

•Create inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.

•Develop talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.

•Empower teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.