Senior Director, Global Brand Strategy and Promotions – Breast Cancer and Pipeline

As our Senior Director, Global Brand Strategy and Promotions – Breast Cancer and Pipeline, you will play a key role in driving the global marketing strategy and will lead promotions for global launch in TNBC, while also supporting key initiatives to advance its pipeline indications. From product launch to new indications and lifecycle management, you’ll be providing insights and partnering with local markets, Global Medical Affairs, Global Value and Access, Global Commercial Operations, Clinical Development, Governmental Affairs, Public Affairs to help drive the development and implementation of integrated global commercialization strategies.

Key Responsibilities

• Reporting to the Executive Director, Global Commercial Product Strategy Oncology, you will:

• Help build integrated global strategic plans that meet global market, regulatory and payer needs and work with global counterparts to develop and implement annual commercial plans that inform country-specific brand plans.

• Develop and implement the global plans of action that inform country specific plans of action.

• Develop the global brand profile and key marketing deliverables as the promotions launch lead, including global value proposition, messaging, positioning, differential advantages and brand book

• Develop and execute global campaigns, including the development of a differentiating strategy, unique branding, compelling positioning and key messaging that maintain or extend our global market position.

• Lead key cross-functional global workstreams to deliver integrated solutions that bring value to our customers.

• Create strong and close working relationships with a few key Gilead markets, which you will support and partner with on strategy implementation.

• Conduct strategic marketing activities including market and competitive research and product positioning in close collaboration with cross-commercial disciplines.

• Identify actionable insights based on market research and ensure that the product / brand addresses unmet need areas.

• Manage partnership with agencies to ensure flawless execution and budget management.

• Conduct commercial opportunity assessments in partnership with cross-commercial disciplines to inform clinical development plans, including indication prioritization, trial endpoints, and target product profiles.

• Your ultimate benchmark will be the successful execution of a global commercial strategy that maximizes the overall value of the asset and patient access across the product lifecycle.

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Basic Qualifications:

• Bachelor's Degree and Fourteen Years’ Experience, Masters' Degree and Twelve Years’ Experience, PhD and Twelve Years’ Experience

Preferred Qualifications:

• B.A. or B.S. required, MBA/PhD/PharmD and/or advanced degree in life sciences or medical degree preferred.

• A minimum of 14 years experience with an Undergraduate Degree, or 12 years of relevant commercial experience in the biotech or pharmaceutical industry w/an MS/MA/MBA/PhD/PharmD

• Broad and deep understanding of oncology drug development process, regulatory pathways, clinical data analysis, global pricing and access environments, and other factors that may drive program success.

• Substantial oncology-specific experience and market knowledge is a requirement, in particular solid tumor malignancies; breast cancer experience is preferable.

• Ex-US local country experience, particularly in Europe and Canada is required.

• Substantial experience in global product strategic planning, including developing differentiated brand positioning and messaging.

• A proven track record in planning and executing new product launches.

• Demonstrated ability to conceive, develop and implement multi-dimensional marketing and business plans, including branded and unbranded campaign development and tactical planning and budgeting.

• Strong analytical ability to conduct technical and quantitative assessments, derive key insights / implications, and incorporate into strategic business plans and recommendations.

• Exceptional communication skills and the ability to influence and work successfully with varied audiences and executives.