Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team

仕事内容

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. Are you a strategic leader who thrives at the intersection of media, data, and technology? Join Gilead as Director of Digital Strategy, where you’ll shape personalized engagement for consumers, patients, and HCPs.

As the primary strategic advisor to US brand teams, you’ll serve as the main liaison between brand objectives and digital capabilities—ensuring seamless collaboration and alignment. This role demands exceptional communication, influence, and storytelling skills to translate business goals into impactful digital solutions.

The preferred work location for this position is Foster City, CA, with Parsippany, NJ as an alternative. Candidates residing in these areas are strongly encouraged to apply. Please note that relocation assistance is not available for this role.

What You Bring

• Passion for creating meaningful, customer-centric digital strategies
• Journey design mindset that has experience stitching together omnichannel experiences
• Deep expertise in media, data, and clean room environments
• Ability to translate ad-tech and platform capabilities (e.g., Salesforce, Sitecore, LiveRamp) into actionable strategies
• Strong collaboration skills with cross-functional teams, driving measurable impact and optimization
• Solid understanding of pharma compliance and evolving privacy regulations

Key Responsibilities

• Develop and execute digital strategies aligned with brand objectives and business goals
• Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms
• Design personalized content strategies to enhance engagement for HCPs and patients
• Embed digital best practices and innovation into brand planning, leveraging success across the organization
• Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools)
• Identify opportunities for digital health innovation and emerging technologies
• Collaborate with media partners and internal teams to optimize activations and audience targeting
• Provide strategic guidance on digital operations, capability development, and process optimization
• Ensure regulatory alignment and compliance across all digital initiatives
• Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans

Basic Qualifications:

Bachelor's Degree and Twelve Years’ Experience

OR

Masters' Degree and Ten Years’ Experience

OR

PhD and Eight Years’ Experience

Preferred Qualifications

• 8+ years in digital strategy or omnichannel marketing, with agency experience a plus
• Expertise in digital planning, media activation, performance measurement & optimization
• Skilled in audience planning and activation using 1P and 3P datasets
• Proven ability to develop personalized content strategies across channels
• Experience in customer journey mapping and CRM/web journey design
• Ability to build strong stakeholder relationships and foster cross-functional collaboration
• Proven strategic thinker with clear, persuasive communication to deliver impactful storytelling and influence decisions.
• Biotech/pharma experience preferred, across broad and rare therapeutic areas
• Familiarity with digital health technologies (telehealth, wearables, digital therapeutics)
• Analytical mindset with data-driven decision-making experience
• Bachelor’s degree required; MBA or advanced degree preferred
• Ability to travel 20 – 30%

Performance Indicators

• ROI/RX Lift on digital marketing initiatives
• Engagement and conversion rates across channels
• Adoption of personalized content strategies
• Effectiveness of CX journey mapping and pain point resolution
• Cross-functional alignment and stakeholder satisfaction