Assoc Director, Medical Content Strategy and Enablement

Descrizione del lavoro

The Medical Content Strategist will work closely with the Senior Director, Medical Content Strategy to optimize the Medical Affairs scientific content ecosystem and execute strategies aimed to improve content planning through a data-driven approach, leverage new content types and innovations (AI, modular content, infographics, etc.) to enable personalized scientific exchange with health care providers and patients, and streamline the review process with intelligent automation. Working in collaboration with the Medical Affairs therapeutic area teams, this person will drive the development and execution of high-quality, engaging, and impactful medical content. This position will report into the Senior Director, Medical Content Strategy as part of the Global Medical Strategy & Operations (GMSO) organization in Medical Affairs.

Key Responsibilities:

• Lead exploration of innovative methods and workstreams to optimize the entire scientific content ecosystem from content creation, review/approval, storage, dissemination, through insights generation that inform content strategy

• In collaboration with Medical Affairs Therapeutic Area Teams, formulate comprehensive medical content plans that align with business objectives, target audience, and brand voice.

• Gather insights into audience needs, preferences, and behaviors to inform content creation.

• Determine the types of content to create, the platforms to use, and the overall structure of the content.

• Advise on creating or curating content, ensuring it is high-quality, engaging, and relevant.

• Integrate search engine optimization (SEO) best practices into content strategy to improve visibility and reach.

• Plan and execute strategies for distributing content across various channels, including websites, field medical, social media, email, and other platforms.

• Track and analyze content performance metrics to identify what's working and what needs improvement.

• Work with therapeutic area authors, legal, regulatory, and other stakeholders to ensure content is created and delivered effectively.

• Stay abreast of country regulations and guidance that impact digital delivery of scientific information to external HCPs

• Keep abreast of the latest trends and best practices in content and communication strategy.

Basic qualifications:

Bachelor's Degree and Ten Years’ Experience

OR

Masters' Degree and Eight Years’ Experience

OR

PhD and Two Years’ Experience

Preferred Qualifications:

• Advanced scientific degree required (MD, PharmD or PhD)

• Minimum 7 years experience in Medical Affairs with focus in medical communications, content strategy, and scientific engagement

• Liver or Oncology experience preferred

• Must have a thorough knowledge of healthcare ecosystem, concepts, practices, regulations and Guidelines regarding drug development, clinical research, clinical use and medical writing standards

• Have the ability to understand the medical concepts and terminology, knowledge of relevant therapeutic approaches and therapeutic guidelines

• Strong track record of written and oral communication skills to develop and present scientific information to varied audiences and articulate messages succinctly with demonstrated experience in medical writing

• Experience in digital communications is preferred

• Be familiar with searching medical literature, understanding and presenting research data, the document review process, and editing and publishing requirements

• Ability to work effectively in a collaborative team environment, multi-task, adaptive to change; attentive to details

• Excellent interpersonal, active listening, and influencing skills; establishes and maintains professional and productive working relationships with team members

• Ability to utilize a balanced approach to problems, using flexibility and persistence as appropriate

• Knowledge in data analysis and biostatistics

• Ability to think out of the box and seek new opportunities based on learnings from across industries

• Entrepreneurial attitude is essential, e.g. challenges the status quo and takes calculated risks

• Learning, agility and growth mindset

• Experience with Veeva Vault PromoMats or MedDocs preferred

People Leader Accountabilities

• Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.

• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.

• Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem