Director, HIV Prevention -- Direct-To-Consumer Marketing

Job Description

As Director, HIV Prevention Direct-to-Consumer Marketing, you will be primarily responsible for the strategic planning, development, implementation and optimization of the HIV Prevention DTC Media and Measurement plan and will report directly to the Senior Director, HIV Prevention DTC Marketing.

This role is based in Foster City, CA, requiring on-site presence three days a week; remote or off-site work is not permitted.

Responsibilities:

• Lead the design and development of strategic and tactical media plan for the US HIV Prevention Direct-to-Consumer Marketing Team

• Ensure media strategy and measurement plan align and support overall marketing strategy

• Partner with Branded and Unbranded leads to design an effective media and measurement plan, leveraging optimal marketing mix, to drive business goals

• Develop and implement media strategies focused on reaching and engaging diverse Consumer populations who may need or want PrEP (Pre-Exposure Prophylaxis)

• Demonstrate command of traditional and innovative marketing channels, including but not limited to TV, digital, audio, social media, print, point-of-care and out-of-home

• Work collaboratively with cross functional partners to define and implement key performance indicators based on business goals

• Serve as lead for Media agency and manage media performance and optimizations on an ongoing basis

• Leverage multiple data sources including media measurement, media benchmarks, and market research to uncover emerging needs and opportunities

• Keeps up with current and anticipated changes in the healthcare landscape, in HIV prevention/PrEP therapeutic area, and with Consumer marketing trends and make recommendations to adapt plans based on insights

• Set priorities in circumstances of continued complex and evolving requirements and provides logical recommendations

• Develop and deliver presentations to a range of internal stakeholders and external audiences

• Effectively coordinate across multiple agency partners and internal stakeholders in the production of media tactics within timelines and on budget

• Closely manages creative budget, agency personnel time constraints, and timelines

• Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Regulatory. Secures final approval

• Works well cross-functionally with broader Marketing Team, Legal, Regulatory, Medical, Market Research, Digital Strategy, Analytics, Public Affairs and other key internal stakeholders.

• Sets a positive example for others to follow – shares own expert knowledge – models standards of performance, offers guidance and support

• ~25% travel required

Preferred Qualifications:

• 10+ years of pharmaceutical/healthcare/health & wellness industry experience

• Bachelor’s Degree in marketing or related fields: MBA or Masters preferred

• Deep understanding and experience in media planning and performance measurement & optimization required

• Demonstrated excellence in Consumer/Patient marketing fundamentals, promotional strategy, and commercial policies and practices

• Background in marketing/media agency experience desired

• Knowledge of HIV and HIV Prevention category experience desired, but not required

• Demonstrated excellence in project management including planning, prioritization, execution, analytical assessment, and performance management

• Firm command of financial management and expense budget planning and tracking

• Excellent interpersonal skills with ability to collaborate with various team members

• Excellent communications skills with an ability to effectively communicate both orally and written

• Basic understanding of biopharmaceutical regulatory and business conduct requirements.

• Must possess an aptitude for creative thinking and problem solving

• Must be able to adapt and thrive within a fast-paced and dynamic environment

• Proven ability to work well as part of a team

People Leader Accountabilities:

• Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.

• Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.

• Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.