Director, HIV Treatment Marketing

Job Description

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. Making an impact on a global scale, for over 30 years, Gilead has been a leading innovator in treating and preventing HIV, but this expertise is just a foundation for our ambitions. As a Director, HIV Treatment Marketing, you will lead the development and implementation of marketing strategies that inspire patients to engage in their HIV treatment journey. The Director, Direct-to-Patient (DTP) HIV Treatment Patient Retention and Engagement Marketing role will report to the Senior Director, DTC/DTP HIV Treatment Marketing and leads the HIV Treatment Patient Retention & Engagement Strategy for Gilead’s flagship HIV treatment product.

Primary Responsibilities

• Develop effective patient retention and engagement strategies aimed at optimizing brand performance and addressing unmet needs in the HIV patient journey.

  • Develop local / regional market strategic plans, inclusive of communication strategies, community engagement opportunities, patient activation, and media.

  • Partner with the Franchise Community Engagement lead responsible for the execution of local market plans

  • Leads branded AHCP content strategy and resource creation for community liaison team

• Build out market growth initiatives to drive re-engagement in care

  • Lead unbranded DTP/DTC strategy, campaign, and messaging execution across website, digital and print assets, and patient resources.

  • Develop and execute the unbranded media plan, identify effective media channels and partners (e.g., digital, social media, print, video) to engage targeted HIV populations.

• Conference Oversight: Oversee brand strategy and booth/activity execution for HIV treatment DTP conferences.

• Cross-Functional Collaboration: Partner with the HIV Franchise, Public Affairs, and Community Field Teams to ensure aligned efforts for patient retention and market growth.

• Culturally Competent Communication: Create effective, culturally relevant content and messaging to educate consumers, patients, and healthcare providers (AHCPs) and support adherence.

• Agency Management: Manage agency relationships to ensure performance and collaboration meet business needs.

• Budget and Resource Management: Oversee budgets and resource allocation to ensure efficient and impactful deployment of resources.

• Compliance: Ensure alignment with all relevant laws, regulations, and policies.

Core Competencies

• Ability to craft and execute strategies, articulate a vision, and make decisive decisions.

• Expertise in developing & implementing multidimensional marketing plans informed by data-driven insights.

• Proven leadership in marketing; effective senior leadership presentation skills

• Strong judgment and critical thinking skills with the ability to lead without direct authority.

• Excellent communicator, fostering trust and consensus among diverse cultures and disciplines.

• Agile and adaptable in a fast-paced, matrix environment; highly collaborative

• Recognized expertise in pharmaceutical branding and communications, including patient targeting and engagement.

Basic Qualifications:

• Bachelor's Degree and 10 years of experience

• OR

• Master's Degree and 8 years of experience.

• Direct-to-Patient Marketing experience required

Preferred Qualifications:

• 8+ years of marketing experience, primarily within the biopharmaceutical or pharmaceutical industry.

• MBA preferred; bachelor’s degree in marketing or a related field required.

• Extensive understanding of pharmaceutical regulatory requirements and their impact on marketing material development.

• HIV-specific experience highly desirable.

• Prior advertising, digital, or communications agency experience is a plus.