Director, Cell Therapy Marketing Strategy

Описание вакансии

Kite is seeking a visionary and results-driven leader to serve as Director, Cell Therapy Marketing Strategy, reporting to the Head of US Marketing. This role requires a strategic thinker and self-starter who excels at uncovering critical insights, addressing pivotal questions, and developing comprehensive strategies to drive results. The ideal candidate will leverage a blend of market analysis, field intelligence, and cross-functional collaboration to craft and execute initiatives that drive patient referrals for CAR T cell therapies, aligned with Kite’s mission and commercial objectives.

Key Responsibilities:

• Leverage market data, insights, and field intelligence to develop and implement a robust referral strategy that identifies and addresses referral barriers. The referral strategy should account for various customer types, care settings, and regional differences, ensuring a customer-first approach to CAR T adoption.

• Partner with key external and internal stakeholders, including sales, market access, and medical affairs teams, to ensure integrated planning and seamless execution.

• Align referral strategies with US strategy, brand objectives, and stakeholder needs.

• Represent Kite at key customer engagements, conferences, and forums to support CAR T referral initiatives and gather actionable insights.

• Lead cross-functional initiatives to establish and optimize referral processes, including situational analysis, goal setting, and the tactical deployment of resources.

• Monitor market dynamics and program performance, providing actionable insights and iterative improvements, in conjunction with insights and analytics teams

• Manage external agencies and partnerships to develop and execute impactful referral programs and/or tactics

• Ensure compliance with legal, regulatory, and company policies in all referral-related activities.

Basic Qualifications:

• Advanced degree (PharmD, PhD, or equivalent) with 8+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing OR

• Master’s Degree and 10+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing OR

• Bachelor’s degree with 12+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing OR

• Associate Degree and 14+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing OR

• High School Diploma/GED and 16+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing

Preferred Qualifications:

• Understanding of the hematology/oncology market landscape and referral dynamics

• Demonstrated ability to translate data and insights into actionable strategies and results-driven marketing plans

• Exceptional project management skills, including leading cross-functional teams and managing multiple priorities.

• Strong interpersonal skills, with the ability to influence and engage diverse stakeholders.

• Demonstrated ability to think creatively and innovatively, leveraging outside-the-box approaches to solve complex challenges and develop impactful strategies in dynamic and evolving markets.