Director, Marketing HCP L4P Launch Lead

Descripción del trabajo

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As a Director, Marketing HCP L4P Launch Lead you will be an integral part of a fast paced highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it. You will be responsible for:

• Drives HCP L4P strategy and leads L4P execution in the US

• Lead adaptation of Global L4P assets to meet US HCP customer needs including lexicon, campaign, and messaging. Includes, but is not limited to:

• Lead OPDP preclearance workstream and associated documentation/submission with Regulatory

• Lead and develop new campaigns to be utilized by the PS Team while awaiting OPDP feedback

• Make recommendations for PS POA and lead development of LEN for PrEP HCP Personal Promotions call flow, objection handling, and materials for PS Team

• Responsible for contributions towards Launch Readiness Reviews, timing, coordination, and execution for HCP strategy

• Contributes to greater PrEP portfolio strategic decisions and makes recommendation on go-to-market choices.

• Leads insight generation and builds a holistic and dynamic view of the market using various sources—recommends trade-off decisions

• Selects appropriate marketing KPIs and drives action toward optimal performance

• Manage agency relationships and associated budgets

• Partnering closely with Regulatory, Legal, Medical, CL&D, II&D, Global, L4P Services, and PrEP HCP Marketing

• Collaborate with the HIV and franchise marketing teams, medical teams, and sales leadership to ensure a coordinated and appropriate approach to maximize program effectiveness

• Evaluate and evolve current approaches and systems (as needed)

• Design and deliver presentations to a range of internal stakeholders and external audiences

• Ensure compliance with all relevant laws, regulations, and policies

Basic Qualifications:

Bachelor's Degree and Twelve Years’ Experience

OR

Masters' Degree and Ten Years’ Experience

OR

PhD and Eight Years’ Experience

Preferred Qualifications:

• 10+ years of experience.

• A Bachelor’s degree in marketing or related fields is preferred.

• Advanced experience with product lifecycle management is preferred.

• An advanced science degree such as MD, PharmD, PhD or an advanced business degree such as an MBA is desirable.

• Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials

• Proven ability to work well as part of a team and in leading teams

• Strong desire and ability to work in a fast-paced and dynamic environment

• A minimum of 3 years in product marketing or advertising in the pharma/healthcare space is preferred.

• Expertise in prior roles with Advocacy, Community and National Health systems and services is preferred.

• An MBA degree or equivalent is preferred.

• Social Media experience is preferred.

• Experience in developing, reporting and communicating HCP e-Marketing metrics.

• Experience executing and measuring key e-Marketing tactics including websites, SEO/SEM, web-based detailing, email campaigns, podcasts and digital media.

People Leader Accountabilities

• Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.

• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.

• Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.