Associate Director, Multiple Myeloma US HCP Marketing

Описание вакансии

We are seeking an Associate Director, Multiple Myeloma, to join our US Marketing team. This role is focused on HCP marketing to support the anito-cel US launch and reports to the US Marketing Director for Multiple Myeloma.

In this position, you will be responsible for the unbranded and branded promotional tactics to support personal and non-personal promotion in preparation for the anito-cel launch.

Responsibilities include:

• Lead the development and execution of US marketing tactics for anito-cel
  • Collaborate with key internal cross-functional partners (Sales, Market Insights, Access, CL&D) to execute anito-cel tactical plan in partnership with Arcellx
• Lead execution of disease awareness and anito-cel presence (booth and related materials) at key scientific meetings (ASTCT, ASCO, SOHO, ASH)
• Leverage market research and analytics to optimize brand strategies and marketing tactics
• Help push materials through Promotion Review Committee (PRC) process and facilitate approval of marketing materials to ensure marketing activities follow compliance with medical, regulatory, and legal requirements

• Partner with GACO team to develop and implement processes for accurate measurement and evaluation of promotional tactics
• Manage external agency partners and related promotional cost center budget
• Lead the annual brand planning process (POA) for anito-cel in the US
• Up to 30% domestic travel

Basic Qualifications:

• PHD/PharmD with 5 years of experience OR
• Master’s degree with 8+ years of experience OR
• Bachelor’s degree with 10+ years of experience

Preferred Qualifications:

• Bachelor’s degree in Marketing or related fields
• MBA or other advanced business degree
• 6+ years of pharmaceutical or biotechnology experience
• Experience in marketing research and / or pharmaceutical sales
• Prior hematology / oncology or cell therapy experience
• Ability to leverage data to conduct analyses and use complex analytical tools to drive decisions
• Demonstrated excellence in project management and effectively managing multiple projects / priorities
• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
• Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices
• Demonstrated ability to manage budgets

Does this sound like you? If so, apply today!